About Louise

Leadership at a Turning Point

Louise Cummins is CEO & Co-Founder of the Global Centre for AI in Marketing (GCAM) and the Australian Centre for AI in Marketing (ACAM) and an AI Marketing Systems Architect shaping how organisations embed AI responsibly and commercially.

A twice-recognised Top 50 and Top 25 CMO in Australia, Louise has led large-scale brand, digital and commercial transformation across global and national organisations. Today, she works with Boards, CEOs and CMOs navigating one of the most significant structural shifts in modern business: AI as operating infrastructure.

Her focus is clear: moving organisations from fragmented experimentation to structured, accountable, ROI-driven AI systems.

From AI Hype to Commercial Discipline

Through ACAM, Louise leads:

• National AI capability benchmarking
• Applied research and industry standards
• Executive AI capability development (through the flagship AI-Ready and AI Advantage education programs)
• Governance and operating model architecture
• ART (AI Results Transformation), embedding AI into marketing systems

Her work centres on building systems that earn trust - aligning AI investment with governance, decision rights, workforce capability and measurable commercial performance.

AI is already inside organisations. The real question is whether leadership systems are keeping pace.

Reinvention as a Leadership Capability

Beyond her executive career, Louise is a published author, certified coach and founder of the CMO Women’s Inner Circle Network, directing profits to women-focused charities. She also serves as a Non-Executive Director supporting purpose-led organisations to scale sustainably.

She believes the leaders who thrive in disruption are not the loudest or fastest - but the most adaptable.

Translating Complexity into Clarity

Whether advising boards, convening industry leaders or delivering keynote addresses, Louise turns complexity into clear action - helping organisations redesign before they are forced to react.

Reinvention isn’t a moment - it is designed.

An Adventurous Spirit

Louise has completed her ‘1000 Things To Do Before 50’ list – a testament to her vibrant passion for AI, travel, food, and new experiences – which she shares with her engaged community on TikTok at @sydventurevibes.