Corporate leader

Louise has decades experience unleashing the potential of teams and organisations through marketing, digital transformation and organisational change leadership.

She is an award-winning marketer and alumna of CMO50 - the top 50 Chief Marketing Officers in Australia twice in two difference sectors (including the top 25 list).

Working across major Australian & global brands

Green background with white text reading 'H&R BLOCK'.

Key capabilities

Seasoned and accomplished senior executive with accountability to a board.

Broad industry expertise across multiple sectors.

Strong financial acumen - P&L, budget, and revenue generation responsibility (up to $500m).

Ability to shape, lead and implement strategy in complex and competitive environments.

Experience in leading cross functional digital transformation.

Leadership experience with success driving employee engagement, performance, and retention.

Highly skilled communicator and presenter.

Sales and new business development – including major partnership management.

For detailed corporate experience, see Louise’s Linkedin profile here.

Qualifications

Entrepreneurship Acceleration Program, Wharton Business School
Advanced Not-for-Profit Governance, Australian Institute of Company Directors
Foundations of Directorship, Australian Institute of Company Directors
Foundations of General Management, Macquarie Graduate School of Management
Strategic Management Certificate, Macquarie Graduate School of Management
Public Relations Certificate, Northern Sydney Institute of TAFE
Bachelor of Arts Degree, University of Sydney
Advanced Marketing Certificate, Northern Sydney Institute of TAFE

Executive education

AI in Marketing, RMIT
Generative AI for Digital Marketers
Customer Experience Strategy and Design, RMIT
Organisational Coaching, Level 1 & 2, IECL
Agile Fundamentals, AIM
Marketing Masterclass, ADMA
Essentials in Sustainability, Stanford University
Disney’s approach to Quality Service, The Disney Institute Orlando
Leadership Training, Align Technology Singapore and China
Leadership Program, Seven Media Group Sydney
International Executive School, World Vision London

Awards & recognition

CMO Awards - Top 50 finalist (ranked 23rd of all marketers in Australia) 2025
CMO50 (ranked in top 50 marketers in Australia) 2021
B&T - Finalist Best of the Best Marketer
B&T - Nominated for CMO Power List
Third Sector - Finalist Fundraising Excellence
FIA - Winner State Award Best Supporter Experience + National Finalist
Good Design Award Accolade - Website Design
AGDA Award - Finalist for AGDA Awards for Redesign Digital Experience
AMI Marketing Excellence Awards - Finalist for World Vision Brand Reset Campaign
The Wharton School - Global Finalist - Entrepreneurship Acceleration Program Competition
B&T Cairns Crocodiles Bronze Award - 1,000 Voices for 1,000 Girls - Social/Influencer category and shortlist for Changing the World category
CommsCon Mumbrella Award Winner for “Wiggles Around the World” campaign
CommsCon Mumbrella Award Winner for “1,000 voice for 1,000 girls” campaign
APAC Most Impactful Marketing Program Winner Align Technology
APAC Best Innovative Marketing Program Winner Align Technology
Telstra Business Awards Finalist Align Technology (Invisalign) team
Optus - CX Bright Ideas Competition Winner
Employee Awards x 4 (Teamwork x 3 and Embracing the ‘Challenger Spirit’ x 1) - Optus and Fujifilm

A woman with brown hair smiling, wearing a black top, in front of a dark purple background with wave-like patterns, with text indicating her as one of the Chief Marketing Officers of the Year at the 2025 CMO Awards powered by Mi3.

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Badge for AMI Fellow CPM featuring blue geometric design and text.

Industry award support

Judge Mumbrella Awards - 2020-2025

Judge Australian Small Business Champion Awards - 2025
Judge for AiMCO Influencer Awards - 2021
Judge AMI Awards for Marketing Excellence - 2021
Judge Mumbrella neXt Awards - 2019

Industry support

The Inner Circle Network - CMO Women’s Dinner Series - 2021-present
iMedia Future of Marketing Summit Advisory Board 2025
Advisory Board - MarTech Symposium 2021
Content Advisory Board The Martech Summit 2021
Selected Attendee (one of Australia’s top 40 marketers) - Mumbrella’s CMO Marketing Leaders Retreat - 2019
Nominated Attendee - CBA’s ‘Big Thinkers and Change Makers’ Women in Focus Conference – 2018

Memberships

Chief Executive Women
Australian Institute of Company Directors
Club CMO
AMI Australian Marketing Institute
Women on Boards
Business Chicks

“Louise is a passionate, creative, and results driven individual. She is self motivated and is able to develop innovative solutions to suit the business requirements. Louise is a great team player and manager with a great sense of humour who delivers tangible business outcomes. Louise is definitely someone you want on your team!”

Terri Martin, CEO, The Business Bunch

“Louise brings to the table a lot of innovative marketing and business development ideas with clear commercial outcomes. She’s able to really listen to what the business needs and engages with the right stakeholders to get buy-in to her vision which has resulted in a very effective Marketing & Digital Transformation Strategy. She’s a strong leader of her team (and extended agency team) and is a very collaborative member of the senior leadership team.”

Arvind Vasudevan, National Director - H&R Block Australia

“I was particularly impressed by Louise’s team leadership ability to bring teams together and get people on board with ideas. Louise is also someone who continually learns and looks for a better way. In her role Louise very strategic and a visionary and has delivered many projects to set up for future success ie through the office of the future and digital transformation. We have really enjoyed working alongside Louise to deliver these projects.”

Anelida Pardini, Customer Success Director - Annalect

“Louise is a proactive and creative marketer who delivers innovative consumer centric solutions to meet the requirements of the business. She is strategic, results driven and an effective team manager, focused on developing her team members. A passionate and dedicated manager, Louise is well liked and respected by her team.”

Tim Boys, General Manager Marketing - Resimac

“Louise attacks her work with passion and energy. It is rare that you find someone who is able to cope with high workload in a very organised manner. I have had the pleasure of working with Louise for the past four years. Louise heads up our ANZ Marketing Team and her ability to manage multiple projects to completion efficiently and effectively brings much value to the overall business. I no hesitation in recommending Louise as a team member or leader.”

Stuart Kath, National Sales Manager - Align Technology

“Having worked with Louise at both Singtel Optus and Invisalign Australia, I have been very fortunate to learn so much from her thought leadership, her continual vision for marketing projects and the for the wider business. Louise has always strived for business process improvement and above all, has always focused her energy on the strategic direction of the business, its growth, competitive advantage and positioning in the marketplace. Louise’s strength in business strategy is complemented by her open and approachable leadership qualities. She actively involves stakeholders and values their input in order to make informed and insightful decisions, and in turn earns the respect of her colleagues, direct reports and business partners. It is always an absolute pleasure to work with Louise.”

Tanya Rivera, Head of Marketing ANZ - Invisalign Australia

“Louise is extremely competent at what she does: understanding the needs of her stakeholders, matching to the capabilities of the organisation and ultimately driving to - and delivering a great result. It sounds easy to do; however working within a large and diverse Marketing group (that had ever shifting priorities) needed the personal ability to cut through the rubbish and get to the heart of the issue. I saw Louise do that time and time again, and more importantly show the leadership needed to take people with her on that journey.”