Leading Marketing into the Future
- with Strategy, Humanity & Confidence
The future of marketing is AI-enabled, but it must also be human-led. As an award-winning CMO turned AI strategist, Louise helps leaders navigate the rapidly evolving landscape of artificial intelligence with clarity, courage, and commercial focus.
She has co-founded two pioneering ventures that work hand-in-hand to prepare marketing teams for this transformation.
Co-Founder & Principal Consultant, Australian Centre for AI-Ready
As Founder and Principal Consultant at AI-Ready (AIR) Consulting, Louise leads a boutique advisory firm dedicated to helping organisations harness the power of artificial intelligence through strategic, human-led transformation.
AI-Ready works with executive teams, marketers, and change leaders to move beyond experimentation toward meaningful, sustainable, and ethical AI integration. Our approach combines neuroscience-informed change strategy, team capability building, and tailored AI roadmaps to ensure adoption is both effective and enduring.
We’ve partnered with leading organisations including Veolia, NIDA Corporate Training, BlueScope, Australian Communities Foundation, and Procore Technologies - delivering everything from executive alignment and marketing innovation to upskilling programs and AI readiness diagnostics.
AI-Ready supports in the funding of the Australian Centre for AI in Marketing (ACAM), that created in response to growing demand for practical, people-first support to navigate AI at scale in a rapidly shifting digital landscape. Find out more.
With some industry leaders with a shared vision, Louise co-founded the Australian Centre for AI in Marketing (ACAM) to help create a future where every marketer confidently understands, embraces, and benefits from AI.
The acceleration of AI adoption comes as almost eight in ten Australian marketers are set to ramp up AI investment this year, according to Canva research. Analysis from the Harvard Business School shows AI will unlock a 25% boost in productivity and a 40% leap in quality.
As a for-purpose initiative, the centre is not membership-based but is a collaborative organisation committed to supporting the broader marketing community. We aim to provide access to research, knowledge, and upskilling through research, scholarships, free upskilling sessions, and low bono consulting to not-for-profits. Find out more.
Co-Founder, Australian Centre for AI in Marketing (ACAM)
Marketing leaders today face a defining moment.
The rise of AI presents immense opportunities, but it also raises important questions:
Is my marketing plan AI ready?
Is my Team AI ready?
Am I AI ready?
We are on a journey to provide the answers, strategy & support that marketing leaders need.